Intel has announced an intriguing new app called Unison, which aims to "seamlessly" connect Intel-powered computers to smartphones -- not just Android phones but iOS devices as well. From a report: Following what Intel says is a "simple pairing process," the Unison app will allow PCs to replicate four key features of the connected phone. They can answer and make calls; they can share photos and files (pictures taken with the phone will show up in a specific Unison gallery on the PC); they can send and receive texts; and they can receive (and, in some cases, respond to) notifications that the phone receives -- though if Unison is closed, they'll go to the Windows notification center. "The advantage we can bring to a PC user that's got a well-designed Windows PC is not having to choose their device based on the PC they have. They have an iPhone, they have an Android phone, any device they want to use will be able to connect with this capability," Josh Newman, Intel's VP of mobile innovation, told The Verge. "When you're ... on your laptop, and you get notifications or texts on your phone, you can keep it in your bag and get right back into the flow of your work."

Codenamed Raptor Lake, Intel says it has made some improvements to the CPU architecture and the Intel 7 manufacturing process, but the strategy for improving their performance is both time-tested and easy to understand: add more cores, and make them run at higher clock speeds. From a report: Intel is announcing three new CPUs today, each with and without integrated graphics (per usual, the models with no GPUs have an "F" at the end): the Core i9-13900K, Core i7-13700K, and Core i5-13600K will launch on October 20 alongside new Z790 chipsets and motherboards. They will also work in all current-generation 600-series motherboards as long as your motherboard maker has provided a BIOS update, and will continue to support both DDR4 and DDR5 memory.

Raptor Lake uses the hybrid architecture that Intel introduced in its 12th-generation Alder Lake chips last year -- a combination of large performance cores (P-cores) that keep games and other performance-sensitive applications running quickly, plus clusters of smaller efficiency cores (E-cores) that use less power -- though in our testing across laptops and desktops, it's clear that "efficiency" is more about the number of cores can be fit into a given area on a CPU die, and less about lower overall system power consumption. There have been a handful of other additions as well. The amount of L2 cache per core has been nearly doubled, going from 1.25MB to 2MB per P-core and from 2MB to 4MB per E-core cluster (E-cores always come in clusters of four). The CPUs will officially support DDR5-5600 RAM, up from a current maximum of DDR5-4800, though that DDR5-4800 maximum can easily be surpassed with XMP memory kits in 12th-generation motherboards. The maximum officially supported DDR4 RAM speed remains DDR4-3200, though the caveat about XMP applies there as well. As far as core counts and frequencies go, the Core i5 and Core i7 CPUs each pick up one extra E-core cluster, going from four E-cores to eight. The Core i9 gets two new E-core clusters, boosting the core count from eight all the way up to 16. All E-cores have maximum boost clocks that are 400MHz higher than they were before.

AMD engineer K Prateek Nayak recently uncovered that a 20 year old chipset workaround in the Linux kernel still being applied to modern AMD systems is responsible in some cases for hurting performance on modern Zen hardware. Fortunately, a fix is on the way for limiting that workaround to old systems and in turn helping with performance for modern systems. Phoronix reports: Last week was a patch posted for the ACPI processor idle code to avoid an old chipset workaround on modern AMD Zen systems. Since ACPI support was added to the Linux kernel in 2002, there has been a "dummy wait op" to deal with some chipsets where STPCLK# doesn't get asserted in time. The dummy I/O read delays further instruction processing until the CPU is fully stopped. This was a problem with at least some AMD Athlon era systems with a VIA chipset... But not a problem with newer chipsets of roughly the past two decades.

With this workaround still being applied to even modern AMD systems, K Prateek Nayak discovered: "Sampling certain workloads with IBS on AMD Zen3 system shows that a significant amount of time is spent in the dummy op, which incorrectly gets accounted as C-State residency. A large C-State residency value can prime the cpuidle governor to recommend a deeper C-State during the subsequent idle instances, starting a vicious cycle, leading to performance degradation on workloads that rapidly switch between busy and idle phases. One such workload is tbench where a massive performance degradation can be observed during certain runs."

At least for Tbench, this long-time, unconditional workaround in the Linux kernel has been hurting AMD Ryzen / Threadripper / EPYC performance in select workloads. This workaround hasn't affected modern Intel systems since those newer Intel platforms use the alternative MWAIT-based intel_idle driver code path instead. The AMD patch evolved into this patch by Intel Linux engineer Dave Hansen. That patch to limit the "dummy wait" workaround to old systems is already queued into TIP's x86/urgent branch. With it going the route of "x86/urgent" and for fixing a overzealous workaround that isn't needed on modern hardware, it's likely this patch will be submitted this week still for the Linux 6.0 kernel rather than needing to wait until the next (v6.1) merge window.

According to Phoronix, Google has released a new AOM-AV1 update -- version 3.5, that drastically improves encode times when streaming, rendering, or recording from the CPU. At its best, the update can improve encoding times by up to 34%. Tom's Hardware reports: It is a fantastic addition to AV1's capabilities, with the encoder becoming very popular among powerful video platforms such as YouTube. In addition, we are also seeing significant support for AV1 hardware acceleration on modern discrete GPUs now, such as Intel's Arc Alchemist GPUs and, most importantly - Nvidia's RTX 40-series GPUs. Depending on the resolution, encoding times with the new update have improved by 20% to 30%. For example, at 1080P, encode times featuring 16 threads of processing are reduced by 18% to 34%. At 4K, render times improved by 18% to 20% with 32 threads. Google could do this by adding Frame Parallel Encoding to heavily multi-threaded configurations. Google has also added several other improvements contributing to AV1's performance uplifts in other areas - specifically in real-time encoding.

In other words, CPU utilization in programs such as OBS has been reduced, primarily for systems packing 16 CPU threads. As a result, they are allowing users to use those CPU resources for other tasks or increase video quality even higher without any additional performance cost. If you are video editing and are rendering out a video in AV1, processing times will be vastly reduced if you have a CPU with 16 threads or more.

UnknowingFool writes: After a decades long partnership with Nvidia, EVGA has announced they are ending their relationship. Citing conflicts with Nvidia, EVGA CEO Andrew Han said the company will not partner with Intel nor AMD, and will be exiting the GPU market completely. The company will continue to make existing RTX 30-series cards until their stock runs out but will not release a 4000 series card. YouTube channels JayZTwoCents and GamersNexus broke the news after sitting down with EVGA CEO Andrew Han to discuss his frustrations with Nvidia as a partner. Jon Peddie Research also published a brief article on the matter.

Intel is replacing its Pentium and Celeron brands with just Intel Processor. The new branding will replace both existing brands in 2023 notebooks and supposedly make things easier when consumers are looking to purchase budget laptops. From a report: Intel will now focus on its Core, Evo, and vPro brands for its flagship products and use Intel Processor in what it calls "essential" products. "Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points," explains Josh Newman, VP and interim general manager of mobile client platforms at Intel. "The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs."

The end of the Pentium brand comes after nearly 30 years of use. Originally introduced in 1993, flagship Pentium chips were first introduced in high-end desktop machines before making the move to laptops. Intel has largely been using its Core branding for its flagship line of processors ever since its introduction in 2006, and Intel repurposed the Pentium branding for midrange processors instead. Celeron was Intel's brand name for low-cost PCs. Launched around five years after Pentium, Celeron chips have always offered a lot less performance at a lot less cost for laptop makers and, ultimately, consumers. The first Celeron chip in 1998 was based on a Pentium II processor, and the latest Celeron processors are largely used in Chromebooks and low-cost laptops.

An anonymous reader shares a report: If you recall, DG2/Arc Alchemist, was supposed to debut late last year as a holiday sales item. This would have been roughly 18 months late, something we won't defend. What was meant to be a device that nipped at the heels of the high end market was now a solid mid-range device. Silicon ages far worse than fish but it was finally coming out. That holiday release was delayed 4-6 weeks because the factory making the boards was hit by Covid and things obviously slowed down or stopped. SemiAccurate has confirmed this issue. If you are going to launch for holiday sales and you get delayed, it is probably a better idea to time it with the next obvious sales uplift than launch it between, oh say Christmas and New Years Day. So that pushed DG2/AA into mid/late Q1. Fair enough. During the Q2/22 analyst call, Intel pointed out that the standalone cards were delayed again and the program wasn't exactly doing well. While the card is out now, the reports of drivers being, lets be kind and say sub-optimal, abounded. The power/performance ratio was way off too, but there aren't many saying the price is way off unless you are looking at Intel's margins to determine what to buy the kiddies.

[...] Intel is usually pretty good at drivers but this time around things are quite uncharacteristic. Intel offered a few reasons for this on their Q2/22 analyst call which boiled down to, 'this is harder than we thought' but that isn't actually the reason. If that was it, the SemiAccurate blamethrower would have been used and refueled several times already so what really caused this mess? The short version is to look where the drivers are being developed. In this case Intel is literally developing the DG2 drivers all over the world as they do for many things, hardware and software. The problem this time is that key parts of the drivers for this GPU, specifically the shader compiler and related key performance pieces, were being done by the team in Russia. On February 24, Russia invaded Ukraine and the west put some rather stiff sanctions on the aggressor and essentially cut off the ability to do business in the country. Even if businesses decided to stick with Russia, it would have been nearly impossible to pay the wages of their workers due to sanctions on financial institutions and related uses of foreign currencies. In short Intel had a key development team cut off almost overnight with no warning. This is why SemiAccurate say it isn't their fault, even if they saw the war coming, they probably didn't see the sanctions coming.

VMware engineers have tested the Linux kernel's fix for the Retbleed speculative execution bug, and report it can impact compute performance by a whopping 70 percent. The Register reports: In a post to the Linux Kernel Mailing List titled "Performance Regression in Linux Kernel 5.19", VMware performance engineering staffer Manikandan Jagatheesan reports the virtualization giant's internal testing found that running Linux VMs on the ESXi hypervisor using version 5.19 of the Linux kernel saw compute performance dip by up to 70 percent when using single vCPU, networking fall by 30 percent and storage performance dip by up to 13 percent. Jagatheesan said VMware's testers turned off the Retbleed remediation in version 5.19 of the kernel and ESXi performance returned to levels experienced under version 5.18.

Because speculative execution exists to speed processing, it is no surprise that disabling it impacts performance. A 70 percent decrease in computing performance will, however, have a major impact on application performance that could lead to unacceptable delays for some business processes. VMware's tests were run on Intel Skylake CPUs -- silicon released between 2015 and 2017 that will still be present in many server fleets. Subsequent CPUs addressed the underlying issues that allowed Retbleed and other Spectre-like attacks.

Tom's Hardware reports: We're here in Israel for Intel's Technology Tour 2022, where the company is sharing new information about its latest products, much of it under embargo until a later date. However, the company did share a slide touting that Raptor Lake is capable of operating at 6GHz at stock settings and that it has set a world overclocking record at 8GHz - obviously with liquid nitrogen (here's our deep dive on the 13th-Gen Intel processors). Intel also shared impressive performance projections for single- and multi-thread performance.

Notably, the peak of 6 GHz is 300 MHz faster than the 5.7 GHz for AMD's Ryzen 7000 processors, but Intel hasn't announced which product will hit that peak speed. We also aren't sure if a 6GHz chip will arrive with the first wave of chips or be a special edition 'KS' model. Intel also claimed that Raptor Lake will have a 15% gain in single-threaded performance and a 41% gain in multi-threaded, as measured by SPECintrate_2017 and compared to Alder Lake, and an overall '40% performance scaling.'

Intel has dripped out details about its upcoming Arc graphics cards over the last few months, but until recently, we didn't have full specifications for the GPUs. That changed when Intel dropped a video and a post breaking down the full Arc A-series. From a report: The company shared the spec sheets of the Arc A380, Arc A580, Arc 750, and Arc A770. It also explained the naming structure of the new GPUs along with other details. Just about the only major piece of information we're still missing is the release date for the cards. At the top end of the range, Intel's Arc A770 will have 32 Xe cores, 32 ray-tracing units, and a graphics clock of 2100MHz. That GPU will be available with either 8GB or 16GB of memory. Sitting just below the Arc A770, the Arc A750 will have 28 Xe cores, 28 ray-tracing units, and 8GB of memory. The Intel Arc A580 will sit in the middle between the company's high-end GPUs and the Intel Arc A380.

An anonymous reader quotes a report from The Register: The biz's GENE-ADP6, announced this week, can pack as much as a 12-core/16-thread Intel processor with Iris Xe graphics into a 3.5-inch form factor. The diminutive system is aimed at machine-vision applications and can be configured with your choice of Intel silicon including Celeron, or Core i3, i5, or a choice of 10 or 12-core i7 processors. As with other SBCs we've seen from Aaeon and others, the processors aren't socketed so you won't be upgrading later. This device is pretty much aimed at embedded and industrial use, mind. All five SKUs are powered by Intel's current-gen Alder Lake mobile processor family, including a somewhat unusual 5-core Celeron processor that pairs a single performance core with four efficiency cores. However, only the i5 and i7 SKUs come equipped with Intel's Iris Xe integrated graphics. The i3 and Celeron are stuck on UHD graphics. The board can be equipped with up to 64GB of DDR5 memory operating at up to 4800 megatransfers/sec by way of a pair of SODIMM modules.

For I/O the board features a nice set of connectivity including a pair of NICs operating at 2.5 Gbit/sec and 1 Gbit/sec, HDMI 2.1 and Display Port 1.4, three 10Gbit/sec-capable USB 3.2 Gen 2 ports, and a single USB-C port that supports up to 15W of power delivery and display out. For those looking for additional connectivity for their embedded applications, the system also features a plethora of pin headers for USB 2.0, display out, serial interfaces, and 8-bit GPIO. Storage is provided by your choice of a SATA 3.0 interface or a m.2 mSATA/NVMe SSD. Unlike Aaeon's Epic-TGH7 announced last month, the GENE-ADP6 is too small to accommodate a standard PCIe slot, but does feature a FPC connector, which the company says supports additional NVMe storage or external graphics by way of a 4x PCIe 4.0 interface.

Intel has made available versions of its 12th-generation Core processors optimized for edge and IoT applications, claiming the purpose-built chips enable smaller form factor designs, but with the AI inferencing performance to analyze data right at the edge. The Register reports: The latest members of the Alder Lake family, the 12th Gen Intel Core SoC processors for IoT edge (formerly Alder Lake PS) combine the performance profile and power envelope of the mobile chips but the LGA socket flexibility of the desktop chips, according to Intel, meaning they can be mounted directly on a system board or in a socket for easy replacement. Delivered as a multi-chip package, the new processors combine the Alder Lake cores with an integrated Platform Controller Hub (PCH) providing I/O functions and integrated Iris Xe graphics with up to 96 graphics execution units. [...]

Intel VP and general manager of the Network and Edge Compute Division Jeni Panhorst said in a statement that the new processors were designed for a wide range of vertical industries. "As the digitization of business processes continues to accelerate, the amount of data created at the edge and the need for it to be processed and analyzed locally continues to explode," she said. Another key capability for managing systems deployed in edge scenarios is that these processors include Intel vPro features, which include remote management capabilities built into the hardware at the silicon level, so an IT admin can reach into a system and perform actions such as changing settings, applying patches or rebooting the platform.

The chips support up to eight PCIe 4.0 lanes, and four Thunderbolt 4/USB4 lanes, with up to 64GB of DDR5 or DDR4 memory, and the graphics are slated to deliver four 4K displays or one 8K display. Operating system support includes Windows 10 IoT Enterprise 2021 Long Term Servicing Channel (LTSC) and Linux options. Intel said the new SoCs are aimed at a broad range of industries, including point-of-sale kit in the retail, banking, and hospitality sectors, industrial PCs and controllers for the manufacturing industry, plus healthcare.

Big U.S. tech companies have flocked to the World Artificial Intelligence Conference that opened Thursday in Shanghai, drawing a stark contrast with Washington's ongoing efforts to distance itself economically from China. From a report: The opening ceremony included a virtual address by Qualcomm CEO Cristiano Amon, who said the company will supply the most complete and comprehensive technology and solutions in China and the world. Apple, Advanced Micro Devices, Facebook parent Meta and GE HealthCare also have executives or booths at the event, according to Chinese media. Europe's semiconductor industry is represented as well, with executives from Netherlands-based NXP Semiconductors, a major supplier of automotive chips, and Germany's Infineon Technologies discussing development plans.

The strong American showing is good news for China, which needs advanced chip technology to power its AI development and is keen to win over companies that can provide it. The business opportunities afforded by the massive Chinese market remain essential to many American companies. China is a leading information technology production hub, as well as the world's top auto production center -- an increasingly important field for chipmakers as the number of semiconductors used in vehicles continues to rise. Qualcomm generated roughly two-thirds of its sales last year in China, a major production base for many of the smartphone manufacturers that are among its main customers. The country accounts for just under 30% of sales at AMD and Intel, 20% at Micron Technology and over 30% at NXP.

Mike Masnick, reporting for TechDirt: Intel recently announced that it was handing 5,000 patents off to IPValue, which (as it does in these kinds of deals) spun up a shell corporation called Tahoe Research Limited to go see who it can shake down over these patents. Usually, the way these deals work is that the company, Intel, gets some relatively modest amount of cash upfront, but also a piece of anything the troll can squeeze out of others. Considering these are basically zero value patents for Intel, the temptation must be great to at least get something out of them.

AMD unveiled its 5nm Ryzen 7000 lineup today, outlining the details of four new models that span from the 16-core $699 Ryzen 9 7950X flagship, which AMD claims is the fastest CPU in the world, to the six-core $299 Ryzen 5 7600X, the lowest bar of entry to the first family of Zen 4 processors. Tom's Hardware reports: Ryzen 7000 marks the first 5nm x86 chips for desktop PCs, but AMD's newest chips don't come with higher core counts than the previous-gen models. However, frequencies stretch up to 5.7 GHz - an impressive 800 MHz improvement over the prior generation -- paired with an up to 13% improvement in IPC from the new Zen 4 microarchitecture. That results in a 29% improvement in single-threaded performance over the prior-gen chips. That higher performance also extends out to threaded workloads, with AMD claiming up to 45% more performance in some threaded workloads. AMD says these new chips power huge generational gains over the prior-gen Ryzen 5000 models, with 29% faster gaming and 44% more performance in productivity apps. Going head-to-head with Intel's chips, AMD claims the high-end 7950X is 11% faster overall in gaming than Intel's fastest chip, the 12900K, and that even the low-end Ryzen 5 7600X beats the 12900K by 5% in gaming. It's noteworthy that those claims come with a few caveats [...].

The Ryzen 7000 processors come to market on September 27, and they'll be joined by new DDR5 memory products that support new EXPO overclocking profiles. AMD's partners will also offer a robust lineup of motherboards - the chips will snap into new Socket AM5 motherboards that AMD says it will support until 2025+. These motherboards support DDR5 memory and the PCIe 5.0 interface, bringing the Ryzen family up to the latest connectivity standards. The X670 Extreme and standard X670 chipsets arrive first in September, while the more value-oriented B650 options will come to market in October. That includes the newly announced B650E chipset that brings full PCIe 5.0 connectivity to budget motherboards, while the B650 chipset slots in as a lower-tier option. The Ryzen 7000 lineup also brings integrated RDNA 2 graphics to all of the processors in the stack, a first for the Ryzen family.

An anonymous reader quotes a report from The Register: Germany has ordered overnight shutdowns for non-essential digital signage, to save its reserves of natural gas for more important purposes. Like many European nations, Germany relies on natural gas imported from Russia. And thanks to Russia's illegal invasion of Ukraine, that gas is currently in short supply. The European Union has therefore implemented an energy saving plan. One of Germany's tactics is requiring digital signage in shop windows and other non-essential locations to be turned off between 10:00PM and 6:00AM. Germany will also stop external lighting of some public buildings and implement many other power-saving measures. The plan [PDF] requiring the switch-off was published on August 12, with a deadline of September 1.

But as German outlet Invidis reports, the regulation was unhelpfully vague. For starters an updated ordinance [PDF] appears to have made the simple mistake of substituting 06:00 and 16:00 -- meaning digital signage could only run from 4PM to 10PM. Invidis also pointed out that digital signage at bus stops and train stations can do double duty displaying ads and timetable information. Exceptions for such dual-purpose signs have been arranged. Those errors and ambiguities have reportedly left those who run digital signs unsure of what they needed to do and worried they might miss the deadline.

Further complicating matters is a requirement to turn off the screens altogether rather than leaving the displays blank. Digital signage is seldom switched off, and retail staff will have to learn how to do that. Many digital signs also include a computer -- some are Android machines, others use compute sticks, the Intel NUC and even the Raspberry Pi. Admins will therefore need to cope with extra reboots. And then there's the matter of content updates, which are often scheduled overnight. All of which adds up to a stressful moment for admins of digital signage, and not much time to get things right.

An anonymous reader quotes a report from Ars Technica: Skirting the official macOS system requirements to run new versions of the software on old, unsupported Macs has a rich history. Tools like XPostFacto and LeopardAssist could help old PowerPC Macs run newer versions of Mac OS X, a tradition kept alive in the modern era by dosdude1's patchers for Sierra, High Sierra, Mojave, and Catalina. For Big Sur and Monterey, the OpenCore Legacy Patcher (OCLP for short) is the best way to get new macOS versions running on old Macs. It's an offshoot of the OpenCore Hackintosh bootloader, and it's updated fairly frequently with new features and fixes and compatibility for newer macOS versions. The OCLP developers have admitted that macOS Ventura support will be tough, but they've made progress in some crucial areas that should keep some older Macs kicking for a little bit longer.

[...] First, while macOS doesn't technically include system files for pre-AVX2 Intel CPUs, Apple's Rosetta 2 software does still include those files, since Rosetta 2 emulates the capabilities of a pre-AVX2 x86 CPU. By extracting and installing those files in Ventura, you can re-enable support on Ivy Bridge and older CPUs without AVX2 instructions. And this week, Grymalyuk showed off another breakthrough: working graphics support on old Metal-capable Macs, including machines as old as the 2014 5K iMac, the 2012 Mac mini, and even the 2008 cheese grater-style Mac Pro tower. The OCLP team still has other challenges to surmount, not least of which will involve automating all of these hacks so that users without a deep technical understanding of macOS's underpinnings can continue to set up and use the bootloader. Grymalyuk still won't speculate about a timeframe for official Ventura support in OCLP. But given the progress that has been made so far, it seems likely that people with 2012-and-newer Macs should still be able to run Ventura on their Macs without giving up graphics acceleration or other important features.

Intel has struck an unusual $30 billion funding partnership with Brookfield Asset Management to help finance its massive factory expansion ambitions, signaling some big investors are upbeat about the long-term demand for semiconductors. From a report: The agreement with the publicly traded Canadian asset-management firm is the first of what could be a series of such arrangements Intel pursues to underpin Chief Executive Pat Gelsinger's push to make the company a leading contract chip maker and regain its manufacturing advantage over competitors in Taiwan and South Korea. Under the deal, which company executives described as a first of its kind for the industry, Intel would fund 51% of the cost of building new chip-making facilities in Chandler, Ariz., and will have a controlling stake in the financing vehicle that would own the new factories, Intel Chief Financial Officer David Zinsner said. Brookfield will own the remainder of the equity and the companies will split the revenue that comes out of the factories, he added.

For decades, you could test a computer chip's mettle by how small and tightly packed its electronic circuitry was. Now Intel believes another dimension is as big a deal: how artfully a group of such chips can be packaged into a single, more powerful processor. From a report: At the Hot Chips conference Monday, Intel Chief Executive Pat Gelsinger will shine a spotlight on the company's packaging prowess. It's a crucial element to two new processors: Meteor Lake, a next-generation Core processor family member that'll power PCs in 2023, and Ponte Vecchio, the brains of what's expected to be the world's fastest supercomputer, Aurora.

"Meteor Lake will be a huge technical innovation," thanks to how it packages, said Real World Tech analyst David Kanter. For decades, staying on the cutting edge of chip progress meant miniaturizing chip circuitry. Chipmakers make that circuitry with a process called photolithography, using patterns of light to etch tiny on-off switches called transistors onto silicon wafers. The smaller the transistors, the more designers can add for new features like accelerators for graphics or artificial intelligence chores. Now Intel believes building these chiplets into a package will bring the same processing power boost as the traditional photolithography technique.

Qualcomm is taking another run at the market for server processors, Bloomberg News reported Thursday, citing people familiar with its plans, betting it can tap a fast-growing industry and decrease its reliance on smartphones. From a report: The company is seeking customers for a product stemming from last year's purchase of chip startup Nuvia, according to the people, who asked not to be identified because the discussions are private. Amazon.com AWS business, one of the biggest server chip buyers, has agreed to take a look at Qualcomm's offerings, they said. Chief Executive Officer Cristiano Amon is trying to turn Qualcomm into a broader provider of semiconductors, rather than just the top maker of smartphone chips. But an earlier push into the server market was abandoned four years ago under his predecessor. At the time, the company was trying to cut costs and placate investors after fending off a hostile takeover by Broadcom.

This time around, Qualcomm has Nuvia, staffed with chip designers from companies such as Apple. Amon, who acquired the business for about $1.4 billion in 2021, has said that its work will help revitalize Qualcomm's high-end offerings for smartphones. But Nuvia was founded as a provider of technology for the server industry. The market for cloud computing infrastructure -- the kind of equipment that Amazon, Google and Microsoft use to whisk data around the world -- generated $73.9 billion last year, according to research firm IDC. That was up 8.8% from 2020. The owners of giant cloud data centers have long relied on Intel's chip technology for their servers. But they're increasingly embracing processors that use designs from Arm, a key partner in phone chips for San Diego-based Qualcomm.