If no lens is made or even based on a design by Hasselblad, and the sensor isn't made by Hasselblad either, and only "the colors" on "the software side" are tuned by someone at Hasselblad, then the "Hasselblad camera" part in the headline is absolutely misleading, and so is any claim by OnePlus that their phones have a "Hasselblad camera". It's 2021 so you think it's finally acceptable to "brand" a camera solely based on some digital signal process?
How can the "camera" be "Hasselblad-branded"? (Score:0)
Re:How can the "camera" be "Hasselblad-branded"? (Score:2)
It's a great way to separate shmucks from their money, that's how.
They bought it for the "intangibles" after all and deserve what they paid for, an intangible benefit.