They're medium format cameras with their own lenses. They are 50+ megapixels and have kept up with the times while maintaining their own brand. It sounds like the camera on the phone is Sony parts with some Hasselblad tweaking to instill some kind of brand quality transfer and perceived extra value.
If anything, putting the name "Hasselblad" on this makes me less likely to consider this phone.
If they talked to someone at Hasselblad about how to make their photos look less like impressionist oil paintings, then the branding is worth it.
The camera app on OnePlus has been an issue for a few generations now, with some users preferring to sideload the Google Camera app from a Pixel phone instead.
That's not a Hasselblad (Score:4, Insightful)
Actually *this* is Hasselblad (Score:4, Interesting)
https://www.hasselblad.com/
They're medium format cameras with their own lenses. They are 50+ megapixels and have kept up with the times while maintaining their own brand. It sounds like the camera on the phone is Sony parts with some Hasselblad tweaking to instill some kind of brand quality transfer and perceived extra value.
If anything, putting the name "Hasselblad" on this makes me less likely to consider this phone.
Re:Actually *this* is Hasselblad (Score:2)
If they talked to someone at Hasselblad about how to make their photos look less like impressionist oil paintings, then the branding is worth it.
The camera app on OnePlus has been an issue for a few generations now, with some users preferring to sideload the Google Camera app from a Pixel phone instead.