Considering I have a total of... zero Lightning cables and accessories, but a ton of standard USB-C? I would consider the 2019 iPhone line totally useless (but given by my lack of Lightning accessories, you can assume I use Android phones and thus consider all of the iPhones useless).
No, he's a potential new customer, which actually makes him more valuable. He's someone who, in large numbers, would change the market-share of the product. Getting people off competitors' products and onto yours is a higher priority for businesses, or do you think it's just an odd accident people switching from one broadband provider to another get discounts and loyal customers get nothing? Or that people get bonus rebates at their local Ford dealer when they trade in a similarly-classed Chevy vehicle?
by Anonymous Coward writes:
on Wednesday February 13, 2019 @01:34PM (#58116392)
No, he's a potential new customer, which actually makes him more valuable..
Once you have a customer under your umbrella it's easier to keep them there, because many people don't want to go through the hassle change entails, so you can spend more energy trying to create churn that benefits you.
Your logic module seems broken, you should have that looked at.
For example, if it is easier to keep a customer than to bring in a new one then wouldnt existing customers be worth more as the cost of retention would be less for roughly the same revenue generation. Doubly so given that the best form of advertisement is word of mouth as existing customers bring in new customers to the wornderful and enjoyable experience that they are having.
Getting people off competitors' products and onto yours is a higher priority for businesses, or do you think it's just an odd accident people switching from one broadband provider to another get discounts and loyal customers get nothing?
Define what business you are referring to, because in some industries that is clearly not the case and quite often it works the other way around. To use your example of a dealership, there is a dealership that my family buys vehicles from and when ever it is time for a new vehicle the red carpet gets rolled out for us. Sales guys know us all by name, we get excellent value on our trade-ins no matter what the brand and when it comes to service, we get treated like family.
Or how about your broadband example where i am paying for a service that isnt publically offered but is a much cheaper rate than you can get if you were to switch from another company because i have a history with this provider and they know that giving me a bit of a discount when i ask for it is a good investment for a customer who has a history of paying their bills on time and doesnt require any extra costs to acquire (you know like advertising or a sales team)
Maybe you have your views because you just dont ask for those discounts? trust me they are there ( i am also paying 50% the going rate on a mobile plan because i called up and asked customer service really nicley to be put on one of their un-advertised plans)
Any business school will teach you that maintaining customers costs less than attracting new customers. Maintaining customers has a double dip effect of maintaining a revenue stream plus the benefit of word of mouth (free advertising and no sales cost).
Rolling Eyes (Score:2, Interesting)
Most customers want to keep the same connector, because they already have chargers and cables, and sometimes even accessories, for it.
USB-C is better in the long run, but that doesn't make it better now.
Re: (Score:1)
Considering I have a total of ... zero Lightning cables and accessories, but a ton of standard USB-C? I would consider the 2019 iPhone line totally useless (but given by my lack of Lightning accessories, you can assume I use Android phones and thus consider all of the iPhones useless).
Re: (Score:5, Insightful)
Considering I have a total of ... zero Lightning cables and accessories, but a ton of standard USB-C?
Who cares? You’re not a customer.
Re: (Score:4, Insightful)
Who cares? You're not a customer.
No, he's a potential new customer, which actually makes him more valuable. He's someone who, in large numbers, would change the market-share of the product. Getting people off competitors' products and onto yours is a higher priority for businesses, or do you think it's just an odd accident people switching from one broadband provider to another get discounts and loyal customers get nothing? Or that people get bonus rebates at their local Ford dealer when they trade in a similarly-classed Chevy vehicle?
Once
Re:Rolling Eyes (Score:0)
No, he's a potential new customer, which actually makes him more valuable. .
Once you have a customer under your umbrella it's easier to keep them there, because many people don't want to go through the hassle change entails, so you can spend more energy trying to create churn that benefits you.
Your logic module seems broken, you should have that looked at.
For example, if it is easier to keep a customer than to bring in a new one then wouldnt existing customers be worth more as the cost of retention would be less for roughly the same revenue generation. Doubly so given that the best form of advertisement is word of mouth as existing customers bring in new customers to the wornderful and enjoyable experience that they are having.
Getting people off competitors' products and onto yours is a higher priority for businesses, or do you think it's just an odd accident people switching from one broadband provider to another get discounts and loyal customers get nothing?
Define what business you are referring to, because in some industries that is clearly not the case and quite often it works the other way around. To use your example of a dealership, there is a dealership that my family buys vehicles from and when ever it is time for a new vehicle the red carpet gets rolled out for us. Sales guys know us all by name, we get excellent value on our trade-ins no matter what the brand and when it comes to service, we get treated like family.
Or how about your broadband example where i am paying for a service that isnt publically offered but is a much cheaper rate than you can get if you were to switch from another company because i have a history with this provider and they know that giving me a bit of a discount when i ask for it is a good investment for a customer who has a history of paying their bills on time and doesnt require any extra costs to acquire (you know like advertising or a sales team)
Maybe you have your views because you just dont ask for those discounts? trust me they are there ( i am also paying 50% the going rate on a mobile plan because i called up and asked customer service really nicley to be put on one of their un-advertised plans)
Any business school will teach you that maintaining customers costs less than attracting new customers. Maintaining customers has a double dip effect of maintaining a revenue stream plus the benefit of word of mouth (free advertising and no sales cost).