The historical context for the Apple '1984' ad was that in that era, most computing was locked up in Mainframe operations. There was a crew with labcoats on who where the only people allowed to touch actual computer hardware. If you needed a printout, you filled out a form and put it in the basket next to the half-door that separated 'users' from the IT staff. Microsoft and Apple were both 'liberating' from that computer culture, with the notion of everybody having their own computer on their desk.
The historical context for the Apple '1984' ad was that in that era, most computing was locked up in Mainframe operations. There was a crew with labcoats on who where the only people allowed to touch actual computer hardware. If you needed a printout, you filled out a form and put it in the basket next to the half-door that separated 'users' from the IT staff.
False. By 1984, the personal computing revolution was in full swing. Spreadsheets & word processing were big business.
The 'IBM' being decried at that time was not the 'IBM' that Apple marketed against for the decade following 1984.
Also false. IBM had been selling PCs for years by the time of the 1984 commercial, and very successfully, too.
Also false. IBM had been selling PCs for years by the time of the 1984 commercial, and very successfully, too.
By 1984, IBM was in serious recovery mode trying to come up with something to drag their open architecture 'PC' product line back toward their way of doing business. The IBM PC was never envisioned by the IBM of that era as a free stand-alone product. It was bracketed as part of their 'Entry Systems' division, intended as a smart terminal connected to IBM Mainframes. But the design had gotten fre
The Apple '1984' commercial was attacking what IBM had been and was striving to return to being.
Not true. Apple was attacking not just the narrow, proprietary lock-in aspect, but the the idea that the unimaginative PC standard(s) would take over the industry. It was about a radical course change. Look to Apple's subsequent (and disastrous) "Lemmings" commercial for further indications.
apple ad, prophecy? (Score:4, Funny)
Re:apple ad, prophecy? (Score:2)
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Microsoft and Apple were both 'liberating' from that computer culture, with the notion of everybody having their own computer on their desk.
The 'IBM
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check your sarcasm / irony detectors, cadet!
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The historical context for the Apple '1984' ad was that in that era, most computing was locked up in Mainframe operations. There was a crew with labcoats on who where the only people allowed to touch actual computer hardware. If you needed a printout, you filled out a form and put it in the basket next to the half-door that separated 'users' from the IT staff.
False. By 1984, the personal computing revolution was in full swing. Spreadsheets & word processing were big business.
The 'IBM' being decried at that time was not the 'IBM' that Apple marketed against for the decade following 1984.
Also false. IBM had been selling PCs for years by the time of the 1984 commercial, and very successfully, too.
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By 1984, IBM was in serious recovery mode trying to come up with something to drag their open architecture 'PC' product line back toward their way of doing business. The IBM PC was never envisioned by the IBM of that era as a free stand-alone product. It was bracketed as part of their 'Entry Systems' division, intended as a smart terminal connected to IBM Mainframes. But the design had gotten fre
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